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How to Add a Newsletter to Your WordPress Website 

Looking for an easy way to keep in touch with website visitors? A newsletter is a powerful tool for website owners to engage with their audience, build relationships, and boost their business.  If you have a WordPress website, adding a newsletter is surprisingly easy. In this piece, you’ll learn how to add a newsletter to a WordPress website.

Why you need a newsletter for your WordPress website

A newsletter for your WordPress website can be highly beneficial for several reasons:

1. Audience Engagement

It helps you stay connected with your audience by delivering content directly to their inbox and keeping them informed about updates, news, or new posts.

2. Traffic Generation

Regular newsletters can drive traffic to your site by encouraging subscribers to visit for new content, promotions, or updates.

3. Brand Building

Consistent communication helps in building and maintaining your brand’s identity and relationship with your audience.

4. Monetization Opportunities

You can use newsletters to promote products, services, or affiliate links, providing additional revenue streams.

5. Feedback and Insights

Newsletters can also be a way to gather feedback from your audience through surveys or polls, giving you valuable insights into their preferences and interests.

6. Growth and Retention

By keeping subscribers engaged and informed, you can create loyalty and reduce the likelihood of audience churn.

Step-by-Step Guide to Adding a Newsletter to Your WordPress Site

1. Choose a Newsletter Plugin

The initial step in setting up a newsletter system for your WordPress site is to select a suitable newsletter plugin. Here’s a look at some of the popular options available:

a). Mailchimp for WordPress

a screenshot of Mailchimp forr WordPress

This plugin effortlessly connects with Mailchimp, a popular email marketing provider. It connects your WordPress site to your Mailchimp account, allowing you to collect subscribers and handle email campaigns more efficiently. It’s perfect if you already use Mailchimp or prefer its advanced marketing tools and statistics.

b). Newsletter

a screenshot of newsletter

This is a comprehensive plugin designed to handle both email list management and the creation and sending of newsletters directly from your WordPress dashboard. It’s an excellent choice if you want an all-in-one solution that doesn’t require integration with an external email marketing service.

c). Sendinblue

a screenshot of Sendinblue

This plugin integrates with Sendinblue, which provides email marketing, automation, and CRM functionalities. It’s a good option if you’re looking for an integrated approach that combines email campaigns with advanced marketing automation tools.

d). MailPoet

a screenshot of Mailpoet plugin

MailPoet enables you to design, create, and send newsletters directly from within WordPress. It offers user-friendly features such as drag-and-drop email editors and automation tools, making it a convenient choice if you prefer managing everything from within the WordPress environment.

When choosing a plugin, consider factors such as the size of your email list, the complexity of your email marketing needs, and any specific features you require, such as automation or detailed analytics.

2. Install and Set Up the Plugin

For this guide, we’ll use the MailPoet plugin, but the process is similar for other plugins.

Install the Plugin

🔸️Log in to Your WordPress Dashboard

Go to your WordPress admin area.

a screenshot of WordPress login page

🔸️Go to Plugins

Click on Plugins > Add New.

a screenshot of plugins menu

🔸️Search for the Plugin

Type MailPoet (or the name of your chosen plugin) into the search bar.

a screenshot of search bar plugin

🔸️Install and Activate

Click Install Now, then Activate once the installation is complete.

a screenshot of mailpoet

3. Configure the Plugin

🔹️Access the Plugin Settings

a screenshot of Mailpoet

Go to MailPoet in your WordPress admin menu.

🔹️Set Up Basics

 screenshot of account creation page

Follow the on-screen instructions to configure basic settings. You’ll need to enter your sender email address and name, and other configuration options.

🔹️Create a List

a screenshot of list creation page

Go to MailPoet > Lists to create a subscriber list. This is where you’ll store the email addresses of your subscribers.

🔹️Design a Newsletter

Go to MailPoet > Emails and select Add New. 

a screenshot of design newsletter page

Choose a template or start from scratch to design your newsletter. Use the drag-and-drop editor to add elements like text, images, and buttons.

4. Add a Subscription Form

a screenshot of mailpoet menu

▪️Create a Signup Form

Go to MailPoet > Forms. Click Add New to create a subscription form. Customize it according to your preferences (e.g., field options, button text).

▪️Configure Form Settings

Set up what happens after a user subscribes (e.g., show a thank-you message or redirect to another page).

▪️Embed the Form

You can add the subscription form to your site in several ways:

✔Using a Widget

Go to Appearance > Widgets, then drag the MailPoet widget to your desired widget area (e.g., sidebar, footer). Select your form from the widget options.

a screenshot of appearance menu
✔Adding to Pages or Posts

Use the shortcode provided by MailPoet. You can find this under MailPoet > Forms, and then add the shortcode to any page or post using the WordPress editor.

a screenshot of mailpoet menu
✔Using a Popup

If your plugin supports it, you can create a popup subscription form that appears when users visit your site.

5. Test Your Setup

▪️Preview Your Newsletter

Before sending out your newsletter, preview it to ensure everything looks as expected.

▪️Test the Subscription Form

Subscribe using a test email address to verify that the form works and that you receive the confirmation email.

▪️Check Deliverability

Ensure your emails are delivered to inboxes and not marked as spam. This may involve adjusting email settings and verifying your domain.

6. Start Sending Newsletters

▪️Schedule Your Newsletter

Please set up a schedule for sending newsletters or send them manually as needed.

▪️Monitor Performance

Use your plugin’s analytics features to track open rates, click-through rates, and other metrics. This will help you understand what works and what needs improvement.

▪️Engage and Refine

Based on feedback and performance data, refine your newsletter content and strategies to better engage your audience.

Conclusion

Adding a newsletter to your WordPress site using a newsletter plugin can greatly improve your communication with your audience. By following these steps, you can set up an effective newsletter system that keeps your subscribers informed and engaged. Remember to regularly update your content and analyze performance to continually improve your newsletter strategy.

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