The reason why most of us think about starting online writing or vlogging is that we want to create content, be it for fun or business, for education, or for entertainment purposes. Choosing the best representation of your information is key, and that means putting into consideration the platform through which you convey that information, either in writing or in video form.
What Is Blogging
Blogging is the art of writing content on a website about personal experiences, observations, or opinions. A blog can also include images or links to other websites.
Uses of a blog:
a). Business and marketing
Both physical and online businesses can benefit so much from blogging through marketing and online visibility which helps your business to grow. When you post content about your business online, that creates an audience for your products and services and also makes your business stand out as well as gives it more value.
Writing about the problems that your business can solve and how your products or services can solve those problems lets your customers relate to your business hence more trust. A blog allows you to interact with your clients or customers through the comments they leave and their feedback can help you know which products are more in demand or how to serve them best. This kind of interaction with clients can lead to more opportunities as well as gaining more potential prospects and customers.
Blogging is the best way for tutors to reach their students as well as increase the number of their students.
With physical schools becoming a thing of the past, most people prefer learning online for its convenience. This makes a tutoring business benefit the most from blogging and allows a tutor to concentrate more on making the tutorials and tutoring than finding students.
Taking the time to write a blog about your class will save you the hustle of finding students for as long as the blog stays online.
Blogs also help potential students learn more about the subjects you offer and promote the interest to want to know more about the subject. If your blogs are informative and attractive, it increases traffic to your site hence more people joining your class leading to more sales.
Apart from the normal tutoring blogs, one can write blogs with educative content about lifestyle, fitness, health, and finances. Billions of people are always searching for information online.
Any problem, issue, or question is sought online because people want to know how everyone else thinks about what they are experiencing. People also want to know what experts are saying about stuff they are facing.
If you have knowledge or expertise about anything you can just blog it out. The benefits of this are that you will get paid for it, and endless opportunities are waiting for you out there.
Blogs are the best way to write about personal experiences, thoughts, and feelings. You can write about yourself as a way of connecting with people and allowing others to know you better.
Other people can also learn from your experiences or easily relate to you when going through life events.
What Is Vlogging
Vlogging is the production and publishing of video content on channels mostly involving reporting or reviewing products or an event. You can also post content about personal experiences where you aim at entertaining, teaching, or informing.
Uses of a vlog:
Vlogging for a trainer, i.e a personal trainer, fitness trainer, yoga trainer, etc, can be a great way of advertising yourself and the services you offer to potential clients. Once people have seen your style of training and values, they will be easily convinced to contact you for business.
Training about the use of products that your business offers is also a good way of advertising your business. For instance, if you run a business for gym wear, you can wear the different clothes in your shop and explain their benefits as well as show a real workout wearing the same attire.
You can showcase your entertainment talent through vlogs. There are so many activities that people engage in that are meant for fun and entertainment.
Some are challenges that other people can repeat and entertain themselves. Others are cross boundaries practices that can be shared with the whole world and entertain as they inform about different cultures.
There is a lot of freedom to share and interact with others as you create diverse entertainment content for your consumers. It is also a way of expressing yourself or your culture as you connect with people and grow your talent.
Vlogging is a great way to talk about your products and explain their use to potential consumers.
As long as you have enough of an audience, you can increase traffic to your online or physical business by creating awareness about it and adding value through the way you present it.
The major source of information for most people, especially young people is online and vlogging is one of the ways to draw their attention and increase sales for your business.
Just like blogging, you can use vlogging as a way of documenting your feelings, thoughts, and experiences which can help gain mental and emotional clarity and self-understanding.
Since our minds often forget experiences with time, a vlog can help you remember past experiences and share them with others.
You can also do travel vlogging where you record all the places you visit, the experiences you get, and the different people you interact with. Vlogging also allows you to share your professional experiences to inspire and motivate others who are on a similar path.
Advantages Of Blogging
- Blogs are easier to set up. On most platforms, the process of setting up and managing a blogging site is straightforward. You can set up an entire site or add blogs to an existing website with much ease. On the other side, to start vlogging you need to register your channel and gather the needed tools for making and editing a video.
- Blogs do not need a lot of equipment. All you need to start blogging is the internet and either a computer or a tablet. However, to start vlogging you need more costly equipment, including a good camera, proper lighting, a computer with editing software, and the internet.
- With affiliate marketing or SEO optimization, you can earn from your blogs by advertising through links and codes for other businesses or even promoting your own business. On the contrary, videos do not contain any written words and hence cannot be indexed by search engines making them hard to be rated in search results.
- Blogs are fast to write and publish as compared to vlogs which take time to film, edit and upload for publishing.
Disadvantages Of Blogging
- To optimize your blog, you need SEO knowledge. You need to understand the keywords, and meta-tagging and write decent descriptions to draw attention to your site.
- You need to publish new blogs consistently to keep the traffic to your site as well as write informative and interesting content.
- Blogging is less interactive as compared to vlogging hence harder to engage with the audience.
Advantages of Vlogging
a). You can show your face, and capture your personality:
Vlogging is a way to show the world who you are, and what you are really like. It’s a good way to show your personality and connect better with your audience. People like looking at faces, and vlogging provides them with that opportunity.
b). You can make videos that are very engaging:
Videos are much more engaging than just plain text. You can capture the viewers’ attention much better with a video than with plain text. With vlogging, you can create an even more engaging experience by adding photos or other media to your video.
c). You can use it for education:
Vlogging is a great way to educate people about different topics, whether you’re teaching them how to do something, or giving them the information they may not know already. Vlogging makes it easier for viewers to absorb information because of the visual aspect of it all.
d). It’s easy to find an audience:
When creating content on YouTube or other video-sharing sites like Dailymotion or Vimeo, there are already millions of people on these platforms waiting for new content to be uploaded onto these sites every day.
These people will likely come across your videos if you don’t upload too many videos at once – so don’t upload more than two videos per day – and if you’re uploading something interesting enough for them to watch! If you’re doing this kind of work as a business though, you’ll want to use a different strategy to get your content in front of people.
e). You get to show off your skills and talents through the videos you create:
You can show off your singing skills by recording a cover of a popular song, or you can show off your cooking skills by making a recipe that you know people will love. The possibilities are endless when it comes to what you can do with vlogging!
Disadvantages of Vlogging
a). Vlogging is a lot of work:
If you are vlogging as a hobby, then it’s pretty easy to manage your time and make time for it, but if you’re doing it as a business, then you’ll have to make sure that you can dedicate at least two hours of every day to vlogging. If you don’t have the time for this kind of dedication, then it’s best not to even try creating YouTube videos.
b). It can be expensive:
If you want your videos to look professional and like they were made by a real production company or studio, then it’s going to cost a small fortune. You’ll need lighting equipment, camera equipment, microphones, and editing software in order for your videos to look good.
You can get some of these things on the cheap by shopping around online for bargains or finding used products on websites like eBay or Craigslist.
This will help keep costs down but there will still be some costs involved no matter what.
c). It’s hard to get started
For those who are new at this kind of thing, it may take some time before they feel confident enough in their abilities to upload their first video onto YouTube. It’s tough to get started doing something that you’ve never done before and that you’re not sure if you can do.
d). You’ll have to put up with negative comments
If you’re a public figure or a celebrity of some sort, you’ll probably get negative comments on your videos.
For example, if you’re a politician and you put up a video of yourself giving a speech or an interview on YouTube, then your political opponents and their supporters will post negative comments about it.
Some people are just that way. They’re haters who like to spread hate and negativity wherever they go.
e). People can use your videos against you
If you put up videos of yourself doing something stupid or embarrassing, then people may use those videos against you in the future when they want to make fun of you for it or hold it over your head as evidence that you’re a jerk or loser.
Difference Between Blogging and Vlogging
Blogging vs. Vlogging: Monetization
There are a lot of differences between blogging and vlogging. One of the things that people ask in terms of blogging vs. vlogging is how they can monetize their blogs or videos.
Blogs can be monetized through advertising, sponsorships, or affiliate marketing. Vlogging can be monetized by selling your videos, merchandise, and access to your channel or by charging a premium for premium content.
Blogging vs. Vlogging: Credibility
Blogging and vlogging are both considered a form of online content. However, they have different characteristics.
Blogging is a more traditional form of content production in which the writer writes about his or her personal experiences to share with others. Vlogging is an interactive video where the presenter talks about something interesting, be it his or her daily activities or events in the world.
Blogging vs. Vlogging: Content Creation
While blogging and vlogging both involve writing, there are some differences between them in terms of how the content is created and how it is published.
Blogging is a way of writing that involves editing and proofreading before publishing a post on the Internet. One can also include images, videos, links to other websites, etc., in the blog post to make it more attractive for readers.
Vlogging involves creating a video that contains text as well as images and videos so that it can be viewed on different devices such as computers and mobile phones.
Blogging vs. Vlogging: Time Commitment
Blogging and vlogging require different amounts of time to produce content. Blogging requires a lot of writing and editing, so it can take months or even years before the writer is ready to publish the post. Vlogging involves recording videos in real-time, so it takes only a few days for the post to be ready for publishing.
Blogging vs. Vlogging: Content Distribution
Blogging is a more traditional form of online content production that involves publishing posts on the Internet. Vlogging involves recording videos and then uploading them onto the Internet.
Blogging vs. Vlogging: Audience Appeal
The audience that reads blogs tends to be more educated than those who read vlogs, whereas readers of vlogs tend to be younger than those who read blogs. The audience that reads blogs tends to have higher levels of education while viewers of vlogs tend to be younger than those who read blogs.
How Much Can You Make Blogging Vs Vlogging?
The average blog has around 500 readers per day. This means that a blogger can make about $100 per month from this activity.
As for vlogging, you can make as much as $2,000 per month from this activity. Most vloggers start off small, with an audience of only 1,000 or 2,000 subscribers.
The difference in income on blogging vs vlogging comes from how you monetize each.
Blogging vs Vlogging: Which should you choose?
You can opt to do both blogging and vlogging depending on the goals for your online presence or the needs of your business.
If you have limited resources, you can begin with blogging and incorporate vlogging with time. Blogging has more advantages for business owners and those who are looking to begin their journey in entrepreneurship.