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6 Reasons Why Blogging is Important for SEO

Blogging can help your SEO when done well. In this post, we will be answering the question; why is blogging important for SEO?

If you are a blogger or new to it then you are going to gain a lot with this post. 

We are going to break down what it is that a blog can do for your search rankings and getting your business found on the internet.

Search engine optimization (SEO) is extraordinarily competitive. Unless you are a huge nationwide or global brand, you are likely to struggle to get your website on the first page.

Or even in the first 10 pages of a google search engine result’s page without going the extra mile to boost your search engine rankings.

Things like website SEO optimization, plugins, and paid ads can help your site rank higher in search engines.

But quality blogging is an often overlooked opportunity that can help your business be found. 

So, why is it important to add quality blogs to your website more often? 

Here are the top 6 answers to the question; why is blogging important for SEO?


Let’s start

#1. Blogging Keeps Your Website Fresh

why is blogging important for SEO

Websites that are updated regularly signal search engines like Google to check on your website more frequently.

This is helpful for businesses that want to be found in searches since it is unlikely that the content on your home page or other core pages will change regularly. 

Blogs are therefore an excellent way to update your website while adding valuable content for website visitors. 

In addition, people are more likely to trust the information on your website if they can see that it is being updated regularly.

When visitors see blogs that are recent and contain current information, they are more likely to trust that information. Also, they will value your website as a trusted source. 

#2. Blogs Help To Keep People On Your Website Longer.

why is blogging important for SEO

The length of time that visitors spend on your website is another signal to Google and other search engines that your website has or doesn’t have helpful content that people are looking for.

Search engines like Google have made it very clear that they pay attention and give value to the amount of time people spend on different pages and websites in general.

It also allows you to create spectacular resources that are unique to your website. This will help drive visitors back to your website time and time again.

These unique resources will help you increase engagement rates on your website and also be an excellent opportunity to generate backlinks from external websites. 

Web pages with a high bounce rate, the speed at which a visitor checks off the page, signal a lower content value than the pages where visitors stick around longer.

#3. Blogging Can Help Target Long-Tail Keywords

Blogging Can Help Target Long-Tail Keywords

Most people focus their SEO only on relevant keywords for the business they are running. For example, children’s clothing or animal supplies.

But often those keywords have a ton of competition.

This makes it hard for smaller brands to come up in the top spots for those searches. 

For most brands, they may fare better by looking for longer, more specific keywords and phrases called long-tail keywords. 

It is estimated that over half of all searches are four words or more. While long-tail keywords can be hard to integrate into your product or services pages.

They can be easily integrated into blogs. Writing blogs that include phrases like the best place to buy children’s clothing or essential supplies for your animals, may yield more traffic.

This is far much better than the more generic shorter keywords.

You know that the people conducting those searches are clearly part of your target market and thus of a higher value as a lead.

#4. The Topics and Titles Matter

why is blogging important for SEO

Before settling on a topic or title for your blog, try to think about it from the perspective of the person who might be searching for the services or products your business provides.

What might they be searching for? 

How will they enter their query into the search engine?

Keep your topics positive, upbeat, and relevant to your target audience and the key terms they are likely to search for. 

Try to create a title for your blog that appeals to your target audience, promises to provide value, and focuses on keywords.

For example; the easiest way to train your pet will get more traffic than pet training. Because the first title is more appealing and it shows value to the reader and it includes long-tail keywords.

#5. Quality Blogging Attracts Authority Links

Quality Blogging Encourages Linking

Search engines value high-quality links. Both internal links, those that start from one part of your website and link to another part, and external links, those that link in from other sites.

Usually, the moment you start to publish blog posts, internal linking possibilities will be few on the main pages of your website. 

But, be sure to also link related blogs to each other to encourage visitors to continue reading and staying on your site longer.

Having more internal links from blog posts to the main keyword pages on your site is going to boost their performance.

Other businesses or individuals who read your blog and find it to be valuable are more likely to reference your blog in their blogs.

Google and other search engines also evaluate the trustworthiness or authority of a website based on the number of other respected sites that have backlinks to your site.

The more high-quality hyperlinks that go back to your site, the higher your website will rank in search engine results.

#6. Social Signals

Social Signals

By blogging, you get the opportunity to share your blog posts on social media. A social signal is a link from your social media channel back to your website.

For example; you may publish your blog post and copy and paste the URL, set up blog posts on your Facebook page, and publish it.

This creates a link from your social media channel to your website. This is a social signal and it makes out about 3% of Google’s search engine algorithm.


Make sure to take advantage of these 6 simple tactics that you can use to improve your website’s SEO potential to rank your website.

Those are the answers to the question; why is blogging important for SEO?


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