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Blogging on LinkedIn: What You Need to Know

LinkedIn is a powerful blogging tool. The question isn’t whether or not you should start blogging. The question is: how to begin? If you are like many people, you may be dabbling in the virtual world of blogging and have little or no experience. 

However, if you are willing to put in the effort and learn, then it can be a powerful and enjoyable way to share your knowledge with the world. There are many different ways to blog on LinkedIn, and the platform has plenty of resources to help ease your learning curve. 

Keep reading this article so you know what kind of blogs are welcome on LinkedIn, what options are available to post content optimized for users who visit your profile page specifically, as well as some helpful tips for getting started.

What is LinkedIn?

Just for the sake of refreshing, LinkedIn is a social networking website that allows users to connect with their professional contacts or other people who have similar interests. 

It provides a place where users can share and discover information about people they want to know better.

Why You Should Start Blogging On Linkedin

LinkedIn is a great place to share your knowledge with the world. 

In 2022, the professional networking platform LinkedIn is projected to reach 66.8 million monthly active users in the United States, up from 58.5 million users in 2018. 

LinkedIn is one of the biggest online career platforms worldwide and the majority of users access LinkedIn to strengthen their professional social network.

It is also a place where people go to find information, share their ideas and discover new opportunities. 

Besides the connections and all, LinkedIn is also a powerful way to grow your business, as it’s a place where people go for help, advice, and recommendations when they are looking for professionals that can help them achieve their goals.

On top of it all, blogging on LinkedIn gives you a chance to build a reputation and authority. This is especially important if you are looking to network with other people who share your interests.

How To Start Blogging On Linkedin

The first step in starting a blog on LinkedIn is deciding what type of blog you want to post and how you want to share it with the world.

There are three main types of blogs that you can choose from.

The first is a blog that provides you with tips and information about your industry and your career path. The goal of this blog is to provide new ideas to help other people in your field, as well as improve the skills you already have. 

The second type of blog is a personal blog where you share photos and videos about your life, hobbies and interests. This could be a great way to show people what you are up to outside of work and how you spend your free time.

The final type of blog is a business blog that shares information about your company, its products or services, or even upcoming events. This helps other people find out more about who you are and what kind of professional services they can rely on when looking for help in their fields. 

Once you decide on which type of blog will work for your business, it’s time to start writing. 

How To Publish A Blog Article On Linkedin

To write an article on LinkedIn:

  • Click Write article near the top of your homepage.
Start Blogging On Linkedin
  • Click the Headline field to type the headline of your article.
Start Blogging On Linkedin

Note: If you are unable to click into the Headline field, you may have a browser extension that is blocking this functionality. The two extensions that we know cause this issue are Lazarus and Grammarly. 

Fortunately, you can easily resolve this by disabling these extensions and refreshing the editor.

  • Click in the Write here field to type the content of your article.
  • You can add images, rich media, and hyperlinks to your article.
  • Click Publish, and follow the prompts to publish your article.

Tips To Publish Successful Linkedin Blog Posts

a). Focus on B2B content

If you are using LinkedIn for B2B purposes, you will want to publish blog posts about your company, products, or services that help other people find solutions to their problems. If you are targeting startups, you can also discuss what you do and how it helps them get their business off the ground.

Keep the focus on your business or career. Don’t write a blog post about what you had for breakfast, or what you think the next best thing is to do on a Friday night. Just keep it simple and relevant to your field of work.

b). Write about your expertise

If you are a professional, you may already have a lot of knowledge in your field. If not, start writing about what you know and how it might help other people. You can start with the basics, such as how to improve your productivity by getting organized or how to solve problems in your business or field.

c). Keep the tone light and informal

You want to write blog posts that are interesting and easy to read, but also professional and formal enough so that people will think of you as an expert in your field when they get to the end of the post. 

This is one of the reasons why I like to use bullet points for my blog posts. It makes it easy for people to scan through quickly and find what they need, while still being formal enough so that readers know they are reading something professional from someone who has been doing this kind of work for years.

d). Use numbers and statistics

If you have any numbers or statistics in your blog post, try to include them at least once or twice within it so that others can see exactly what’s going on with your industry or business. 

You can also link out at the end of each blog post if you want more information on any stats or numbers related to what was discussed within the post itself. 

e). Add visual elements

You may not be an artist by any means, but there are plenty of great visuals online that can help make a blog post more interesting and visually appealing. If you have images that you’d like to include on your blog, make sure you include a link to them at the end of your post so that people can find them easier.

f). Have a call to action

Every blog post needs a call to action. This is where you ask someone to do something, such as sign up for your newsletter, buy your product, or join your group on Facebook or another social media platform. It is important that the call to action is clear and easy for people to understand, so make sure you get it right!

g). Have a great headline

Remember, what you publish on LinkedIn might show up somewhere else outside the platform.

As such, a great blog post title helps with SEO (search engine optimization) and can often be what draws in the first few visitors because they’re looking for information on a certain topic. 

Blogging on LinkedIn vs WordPress

So now you’ve got all of your blog posts written and ready to go, what’s the difference between publishing them on WordPress or LinkedIn?

a). The content

WordPress, being a CMS (content management system), allows you to publish content in many different ways. You can use it to create posts, and pages, and even have the ability to add media and create galleries. 

There are also a ton of plugins that are available to make your life easier, such as a plugin that adds social sharing buttons to your posts or even a plugin that allows you to schedule posts in advance.

b). The tools

WordPress is free and can be used on just about any platform, but there are so many different tools that you can use with the CMS. 

It is important to know which ones you need for each blog post though, so it’s best if you keep them separate from the posts themselves (i.e., don’t add them into your post as an image or something). 

LinkedIn doesn’t support customizing posts (like WordPress does), so all of your blogs must be created through LinkedIn’s platform and will have to be published on LinkedIn’s website.

c). The layout

WordPress is so flexible that you can create a blog with just about any type of layout. You can even change the colors and fonts of your blog posts. LinkedIn, however, has a very strict template that you must use.

Final Thoughts

WordPress is an amazing CMS, but it is not for everyone. It can be very difficult to learn, and the learning curve can be quite steep. If you are willing to put in the time though, you’ll find that it has so many benefits that you’ll be more than happy with your decision.

LinkedIn provides the ability to create a blog on its platform, but it doesn’t provide any of the tools mentioned above. The only benefit LinkedIn provides is a ready audience that you can use and wordpress doesn’t.

If you want to learn more about creating a blog with WordPress, check out this article about how to create a blog with WordPress.

If you are interested in learning more about creating your own site using LinkedIn’s platform, take a look at this article.

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