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A Blogger’s Guide to Choosing the Best Blogging Platform

In this article, you will learn how to pick the best blog platform.

Blogs are a type of website that publishes articles or blog posts about a variety of topics. Blogs can be created by anyone, and typically don’t require any technical knowledge to create.

In fact, they are an excellent way to share your thoughts with a wider audience and to get feedback from others in the industry. They can also be used as a marketing tool for your business, company, or product.

Now, the act of updating these blogs is called blogging. And at the core of blogging is a platform.

What is a blogging platform?

A blogging platform is a website that allows users to create and publish a blog. Blogs are typically powered by one of three types of software: WordPress, Blogger, or Tumblr. 

But there are others, as you will discover in this article.

Blogging platforms are used by individuals who want to share their thoughts and opinions with the world. They can also be used by businesses to establish an online presence and promote their products or services.

And as you can guess, not all of them work the same.

Why is it Important to Choose a Good Blogging Platform?

I mean, why don’t you just flip a coin and pick the heads or tail?

Well, turns out, choosing the right blogging platform is important for bloggers. It can help you to create a blog that suits their needs and style. It can also help them to reach out to a wider audience.

A good blogging platform should be able to provide all the features that are needed by bloggers. It should also be easy to use and should have a good reputation in the market.

Choosing a good blog platform is important because it will affect the quality of your blog posts, as well as how many people read it. In this article, we will discuss some of the best blog platforms and try to help you choose which one is best for you!

List of the Top 7 Best Blogging Platforms

We have compiled a list of the top 7 best blogging platforms for bloggers. We hope that this list will help you to find the right blog platform for your needs.

1). WordPress

WordPress is one of the most popular blogging platforms in the world. It is also one of the easiest to use and can be used by both beginners and experienced bloggers alike. It provides a wide range of features, including free hosting, easy-to-use templates, SEO-friendly themes, and much more.

There are two versions of WordPress;

  • WordPress.com – This is a free website builder, which is a tool you can use to create a website without having to worry about coding skills, a domain name, or buying hosting.
  • WordPress.org – this is a downloadable software you can install on your domain to act as a CMS. It is what most people refer to when they are talking about WordPress.

Cons of Blogging on WordPress

Blogging on WordPress can be challenging for a beginner. This is because the interface is not as user-friendly as other platforms.

A lot of people are intimidated by the technical jargon that comes with blogging on WordPress. This is because there are many features and functions that you will need to know about in order to make your blog successful.

However, once you get familiar with these features, it becomes easier to manage your blog and create content for it.

2). Tumblr

Tumblr is a popular blogging platform that first launched in 2007 and has continued to evolve over the years to provide a wide array of features for bloggers and advertisers alike. 

It has an expansive digital presence with over 170 million blogs on the site, giving it a considerable reach.

Cons of Blogging on Tumblr

Blogging on Tumblr has been a popular choice for many content writers. It is the perfect place to share your thoughts and ideas with your audience. But, there are some cons to blogging on Tumblr that content writers should consider before they start their blog.

The first issue is that it is not as trafficked as other social media platforms like Facebook or Instagram. While it’s true that Tumblr has a smaller user base than these other platforms, this doesn’t make it any less valuable for content creators.

That being said, the traffic that it does get can be difficult to measure and track in terms of SEO-friendly metrics like likes and shares per post.

The second issue is that you will have a harder time getting traffic from other sources if you blog on Tumblr than if you blog on another platform like WordPress.

The third issue is that a Tumblr blog can be more difficult to profit from because it’s not as easy for advertisers to figure out where their ads will appear on the site.

3). Blogger

Blogger was created by Evan Williams and Meg Hourihan in 1999 and has been around for over 15 years. This is the platform of choice for many bloggers because of its simplicity and ease of use.

In 2005, Google bought Blogger from Pyra Labs for $350 million and renamed it “Blogspot”. In 2006, they introduced a new feature called “Blogger Beta” which allowed users to customize their blogs with themes and widgets.

Do people still use Blogger?

Yes, loads of people still use Blogger. It’s an old platform that’s been around since 2004 and is still a very popular online blogging platform. It’s easy to use and completely free, making it an excellent way to start writing a blog with ease.

Cons of Blogging on Blogger.com

Blogging on Blogger.com is not the best place to be if you are looking for a profitable blog.

Blogging on Blogger.com has its pros and cons. The pros of blogging on Blogger is that it’s free, which means there is no cost involved in setting up your blog or content marketing strategy.

The con of blogging on Blogger is that it can be a very time-consuming process with lots of technical and design issues, as well as a lack of control over your website. 

You need to choose from pre-made templates that are provided by the website which can be limiting in terms of creativity and flexibility.

However, if you are not concerned with these limitations, then Blogger is a good place to start your blog and monetize it through ads or sponsored posts.

4). Medium

Medium is another blogging platform that hosts the content of all types. The platform has been around since 2013 and has grown in popularity over the years. It is a place where people can share their thoughts and ideas, read, learn, and engage with others.

Medium was founded by Evan Williams (founder of Twitter) in 2013 because he wanted to create a place where people could share their thoughts and ideas without having to worry about publishing them on the Internet first or getting approval from publishers before they shared them with the world.

At the same time, Medium has a built-in social network that allows users to follow other bloggers, read their posts, and comment on them. Users can also find friends with similar interests through the social network or use it as an opportunity to find new bloggers they would like to follow.

Medium is one of the most popular blogging platforms today with over 100 million monthly active users worldwide (as of 2018).

Cons of Blogging on Medium

Medium is a blogging platform that has been around for over a decade. However, it seems that the platform is losing its popularity and bloggers are moving to other platforms such as WordPress or Blogger.

The main reason why Medium is losing its popularity is because of the lack of compelling content on the platform. The content on Medium feels like it’s just one big marketing campaign by the brands and publications posting their articles, which makes it feel like a sales pitch rather than an informative article.

Medium’s algorithm also doesn’t help in providing quality content to readers. It’s not uncommon for posts to go viral but not be good enough for readers to read them and share them with their friends. With so much competition on Medium, it can be difficult for new bloggers to get noticed and get their voices heard.

5). LinkedIn

LinkedIn is a social network for professionals and business owners that helps you find new connections, share knowledge and build your professional network. It is also an excellent platform to start blogging.

With LinkedIn blogging, you can write your own blog posts and get them published on your profile or on LinkedIn Pulse.

See, LinkedIn blogging is not just about writing great content for your profile but it is also about building authority on LinkedIn. You can build your own brand by using this tool to publish quality content that will help you develop long-term relationships with potential clients or employers.

The popularity of LinkedIn blogging has grown over the last few years as more people are turning to social media platforms to find their next career opportunity.

Cons of Blogging on LinkedIn

Here are some of the cons of blogging on LinkedIn:

  • It can create a poor first impression for potential employers or clients. You may have an outdated or unprofessional blog that may not reflect well on you
  • It can be time-consuming and difficult to maintain a consistent flow of content
  • It can be difficult to find the best audience for your blog posts
  • The platform is not as popular as other social media platforms like Facebook and Twitter

How to Choose the Best Blogging Platform

While there are many blogging platforms available, it is important to understand what your needs are and what you want to do with your blog.

There are a few things that you should look for in a blog platform.

First, the platform should be easy to use. Some platforms have features that make the process of writing posts fast and easy.

The platform should also be able to accommodate your needs in terms of content management and analytics. It should be able to help you manage your website, social media accounts, and email lists all from one place.

Finally, it’s important that the platform is secure and user-friendly for both users and admins alike. 

Frequently Asked Questions about Blog Platforms

Is Facebook a blogging platform?

Facebook is not a blogging platform but it still has many features that make it a great place for bloggers to publish their content.

One of the reasons why Facebook is so popular among bloggers is because of its reach. The number of people who use Facebook in the United States alone exceeds the population of Canada and Mexico combined.

Facebook allows bloggers to share their content with their friends on the platform which means that they can get more views on their content than they would if they were publishing on platforms like Medium or WordPress.

Can I blog on Instagram?

Yes, you can! But it will be called microblogging because of the 2,200 character limit for captions as compared to no limit on traditional blogging platforms. Instagram bloggers with 15,000 engaged followers can make around $200 per sponsored post. 

To get started, keep your blog posts at under 2,200 characters and make sure the posts are content-heavy. Make sure you use a high-quality image for your blog post. If Instagram decides that your blog is popular enough to be featured on their feed, they’ll reach out to you with an offer.

How do I start blogging?

Blogging is a great way to start your own business. If you are interested in blogging, here are some tips on how to get started and make a name for yourself.

  • Find your niche: What are you interested in? What topics do you want to blog about? What type of content do you want to share with the world?
  • Create an audience: Figure out who your target audience is and what they would find most interesting.
  • Create content: Blogging is all about creating content that people will be interested in. It’s important to create content that is not just informative but also engaging and entertaining.
  • Promote yourself: Once you have created some good quality blog posts, it’s time to promote them. This means using social media to share your blog posts, creating a social media promotion plan, and continually posting enticing content.
  • Promote your brand: Once you have created a solid following on social media, it’s time to market yourself and your brand in a way that other people will want to purchase from you.

Final thoughts

In the end, the platform you choose for your website is the most important part of your website’s success. If you’re just starting out, chances are that you don’t know quite what to look for yet.

Use this guide to give you direction on what to look for.

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