A WordPress landing page can greatly increase conversions for focused marketing initiatives. This tutorial will show you exactly how to create a landing page in WordPress quickly and easily.
What is a Landing Page
A landing page is a dedicated webpage crafted for a specific advertising, email, social media, or marketing campaign. When users click on links from these sources, they are directed to this page, hence the name landing page.
The primary goal of a landing page is to drive conversions—this means encouraging visitors to complete a desired action on your site. This could involve purchasing a product, subscribing to an email list, filling out a form, or any other action that supports your business objectives.
WordPress is a widely used content management system that simplifies the creation and management of websites. It is particularly suited for building landing pages thanks to its:
▪️Drag-and-drop page builder
Enables effortless creation of landing pages without any coding.
▪️Customizable templates
Offers a range of pre-designed landing page templates to kickstart your project.
▪️Lead capture forms
Facilitates easy integration of lead capture forms into your landing pages.
▪️Analytics
Includes built-in analytics to monitor and assess the performance of your landing pages.
Homepage vs. Landing Page: What’s the Difference?
Landing pages differ significantly from home pages in their purpose, design, and content.
1). Purpose
▪️Landing Page
Designed for specific marketing campaigns and conversions, guiding visitors toward desired actions.
▪️Home Page
Provides a general overview of the website, introducing the company and various offerings.
2). Content and Design
▪️Landing Page
Simplified information with a single call to action and minimal navigation that is intended to convert visitors.
▪️ Home Page
A wealth of information and numerous connections take visitors to various website sections.
3). User Expectations
▪️Landing Page
Visitors expect to find information matching the specific campaign they clicked on.
▪️Home Page
Visitors expect a broader introduction to the website’s content and organization.
4). Traffic Source
▪️Landing Page
Traffic primarily comes from targeted sources, such as email campaigns or social media ads.
▪️Home Page
Traffic originates from various sources, including direct visits, search engines, and referrals.
Understanding these distinctions enables the creation of effective landing pages and home pages that fulfill their specific purposes, enhance user experience, and contribute to business goals.
Method 1: Creating a landing page Using Plugins
Plugins offer an easy and popular way to create landing pages in WordPress. They provide specialized tools and pre-designed templates, simplifying the process for users without coding experience.
Common Plugins for Landing Pages
🔹️Elementor
A widely-used drag-and-drop page builder with a variety of widgets, templates, and design options that allow you to craft stunning landing pages without coding.
🔹️Beaver Builder
Another drag-and-drop builder known for its user-friendly interface, extensive templates, clean code, and stability.
🔹️Divi Builder
Available both as part of the Divi theme and as a standalone plugin, it offers a powerful visual editor with real-time design capabilities and numerous layout options.
🔹️Leadpages
A dedicated landing page builder that integrates easily with WordPress, offering strong design and marketing tools directly on your site.
Creating a Landing Page with Elementor
To build a landing page in WordPress using Elementor, follow these steps:
1. Install Elementor
Log in to your WordPress dashboard, go to Plugins > Add New, search for Elementor, click Install Now, and then Activate.
2. Create a New Page and Edit With Elementor
Go to Pages > Add New, and title your page (e.g., Welcome or Get Started)
Click Edit with Elementor.
3. Design Your Landing Page
Familiarize yourself with Elementor’s interface. The left panel provides various elements, while the right side displays a live preview. You can add new sections, choose their layout, and drag and drop widgets like Headings, Images, and Forms. Use Elementor’s templates to start designing and customize them to fit your branding quickly.
4. Add Essential Elements
Use widgets like Heading for your main headline
Subheading or Text Editor for additional context
Image or Video widgets to improve your content. Include Button widgets for calls-to-action
Forms for lead capture, and Testimonials or client Logos to build trust.
5. Optimize for Mobile
Enable responsive mode in Elementor to adjust settings for Desktop, Tablet, and Mobile views, ensuring your landing page looks great on all devices.
6. Preview and Publish
Click the eye icon to preview your page and check for layout issues. Once satisfied, click the green Publish button to make it live. To set it as your homepage, go to Settings > Reading in your WordPress dashboard, select A static page, choose your landing page, and save the changes.
Method 2: Create a Landing Page with a WordPress Theme
In addition to using plugins, you can also create a landing page by installing a WordPress theme. This approach allows you to customize the layout and design of your landing page without altering the theme of the entire site.
Keep in mind that not all WordPress themes offer landing page templates. We recommend selecting from these free WordPress themes:
🔸️Astra
Offers over 150 pre-made templates and integrates easily with tools like WooCommerce and Beaver Builder.
🔸️Neve
Provides multipurpose themes that are compatible with the Gutenberg editor and WooCommerce.
Here’s a step-by-step guide to creating a landing page with a WordPress theme:
Step 1: Choosing and Installing a Theme
The first step is to select a theme that aligns with your landing page needs. Your theme sets the overall look and feel of your site. WordPress offers various free and premium themes specifically designed for landing pages. To install a theme:
1. Log in to your WordPress dashboard. If needed, create a new site.
2. Go to Appearance > Themes. If you’re setting up a new site, you’ll be prompted to select a theme.
3. search for a theme that suits your style and requirements, such as Twenty Twenty-Four.
4. Click on the theme and select Activate this design to apply it to your site.
5. Customize the theme by naming your site and editing the page design. You can skip this step or launch your site immediately.
Opt for a responsive, fast-loading, and easy-to-customize theme to ensure a strong foundation for your landing page. You can create your landing page from scratch using pre-made section patterns by clicking Design your own and assembling your page.
Step 2: Adding Pages
Although a well-designed landing page typically serves a single purpose, you might want to add additional pages, such as a thank you page. To add a page:
1. Go to Pages > Add New in your WordPress dashboard.
2. Title your page and add relevant content, considering the design and purpose of your landing page.
3. Choose an appropriate template from the Template menu on the sidebar.
Step 3: Customizing
Customization is crucial for making your landing page unique. To customize:
1. Go to Appearance > Customize to access the WordPress Customizer.
2. Adjust site identity settings like your site title and tagline.
3. Modify elements such as layout, header, buttons, colors, and background to align with your brand.
Note that customization options may be limited in the free WordPress plan.
4. Add widgets, menus, buttons, and other elements to improve functionality and user experience.
Step 4: Setting the Homepage
To ensure your landing page is the first thing visitors see, set it as your homepage:
1. Go to Settings > Reading.
2. Select your newly created landing page from the Your homepage displays dropdown menu.
3. Save the changes.
Step 5: Publishing Your Landing Page
Finally, make your landing page live:
1. Review the page to ensure all elements are correctly placed and functional.
2. Test your page on various devices and browsers to check for responsiveness and compatibility.
3. Click the Publish button to make your landing page live.
4. Regularly monitor performance to track visitor behavior and conversion rates.
Your landing page is now live and ready to attract and convert visitors!
Method 3: Creating a Landing Page with the WordPress Block Editor (Gutenberg)
The WordPress block editor has evolved to efficiently handle basic landing page creation.
Step 1: Create a New Page
Go to Pages > Add New.
Enter a title for your page.
Step 2: Add and Customize Blocks
Incorporate blocks like Cover, Buttons, Images, and Text to assemble your page.
Make the settings of each block to suit your design and content requirements.
Step 3: Optimize Layout and Responsiveness
Organize the blocks to ensure a smooth visitor journey toward your call to action. Use the Preview button to check how the page appears on various devices and make adjustments as needed.
Step 4: Publish Your Landing Page
Once satisfied with the design, click Publish to make your landing page live.
How Landing Pages Generate Revenue
Landing pages drive revenue by converting visitors into customers or leads through targeted content and strategic design. Here’s a closer look at how landing pages facilitate revenue generation:
1. Direct Conversions and Sales
Landing pages often aim to generate immediate sales, especially in the retail and software industries. They provide essential product information and a simplified purchasing process. By focusing on a single offer and minimizing distractions, these pages can effectively turn traffic into sales.
2. Lead Generation
Many landing pages are designed to collect information from potential customers, such as names and email addresses, typically through a form. In return, visitors may receive free trials, demos, or downloadable resources. This data helps build a lead database for follow-up through email campaigns, telemarketing, or direct mail, eventually leading to sales.
3. Promotional Campaigns
Landing pages are ideal for promoting time-sensitive offers or special deals. For instance, a page offering a limited-time 50% discount can drive immediate subscriptions or purchases, capitalizing on urgency.
4. Upselling and Cross-Selling
Landing pages can improve transaction value and boost overall income by upselling more products or services or cross-selling related items after purchase or sign-up.
5. Event Registrations
For workshops, webinars, or other events, landing pages facilitate registrations. Whether these events are paid or free, they contribute directly or indirectly to revenue through networking, brand exposure, and follow-up sales.
6. Testing and Market Validation
Landing pages allow businesses to test market responses to new products or offers without a full-scale launch. They can be used to pre-sell items, gauge interest, or experiment with pricing strategies, refining the offer based on insights for a more successful future launch.
7. Affiliate Marketing and Partnerships
In affiliate marketing, landing pages promote third-party products or services, earning commissions on sales originating from the page. They guide visitors through the affiliate funnel towards conversion.
8. Increased Engagement and Brand Awareness
Although not directly tied to immediate revenue, well-crafted landing pages increase engagement and brand awareness. Over time, this can lead to higher customer acquisition and retention rates, supporting long-term revenue growth.
How to Make the Most of a Landing Page
Creating a highly effective landing page involves more than just good design; it requires a strategic approach to content, layout, and user engagement. Here are essential tips:
01. Clear and Compelling Headline
The headline should grab attention and convey the value of your offer, encouraging visitors to continue exploring.
02. Concise and Persuasive Content
Keep content focused and direct. Use bullet points to highlight key benefits and ensure the language addresses how the product or service solves a problem.
03. Strong Call-to-Action (CTA)
Make the CTA prominent and action-oriented, with contrasting colors and engaging text like Get Started or Download Now.
04. Simplified Design
Avoid clutter by keeping the design simple and using white space effectively. Ensure visual elements support rather than overshadow the main message.
05. High-Quality Images
Use relevant, high-quality images or videos that showcase your product or service in action, helping visitors visualize its benefits.
06. Build Trust with Testimonials
Incorporate customer testimonials or reviews to build credibility and address common concerns, enhancing trust and persuasion.
07. Optimize for Mobile
Ensure the landing page is mobile-friendly with fast loading times, responsive design, and touch-friendly navigation.
08. Fast Loading Speed
Optimize images and code to improve page load times, as slow speeds can increase bounce rates and reduce user satisfaction.
09. Test and Optimize
Use A/B testing to compare different elements like headlines, CTAs, and layouts. Analyze data to refine and improve page performance.
10. Address Privacy Concerns
Clearly state your privacy policy and reassure visitors about the safety of their personal information.
11. Make Use of Social Evidence
To increase conversion rates and establish confidence, include user statistics, media mentions, and trust badges.
12. Keep Navigation Minimal
Limit exit points and simplify navigation to focus users’ attention on the CTA and increase conversions.
What to Consider Before Creating a Landing Page
Before developing a landing page, consider the following key factors:
✔Target Audience
Understand who you are trying to reach and make the content and design accordingly.
✔Goals and Objectives
Clearly define what you want to achieve, whether it’s sales, leads, or event registrations.
✔Content and Design
Plan how to present your message effectively, including visual elements and layout.
✔CTA and Conversion Path
Determine the action you want visitors to take and design the page to guide them towards it.
✔Testing and Analytics
Prepare to test different versions and track performance to optimize the page for better results.
Conclusion
Landing pages are an essential part of any marketing campaign. They can help you capture leads, convert visitors into customers, and grow your business.
WordPress is a great platform for creating landing pages. It offers a variety of features that make it easy to create and customize landing pages, even if you don’t have any coding experience.
By using any of the methods in this article, you can create a landing page in WordPress that will help you achieve your marketing goals.
