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11 Expert Tips for Selecting a Memorable Domain Name

Are you looking for a domain name that will help you stand out in the online world? 

Selecting a memorable domain name is one of your most important decisions when launching your website or blog. 

An effective domain name should be easy to remember, timeless, and convey what your business is about. 

To help you pick the perfect domain name, we’ve compiled 10 expert tips to get started.

From understanding keywords and SEO best practices to using creative language and staying ahead of trends – these tips will provide invaluable guidance on selecting a memorable domain name for your business.

Related: What Is A Domain Name And How Does It Work?

What is the perfect domain name?

The perfect domain name is one that is easy to remember, relevant to your business or organization, and available. 

It should also be short and simple in order to make it easier for people to type into their web browser.

When choosing a domain name, think about the keywords related to your business or organization that people might use when searching for you online. If possible, try to incorporate these keywords into your domain name so that it appears in search engine results. 

Additionally, make sure the domain name is not overly long or complicated; this will make it difficult for potential customers to remember and type into their web browsers. 

Finally, check if the domain name you’ve chosen is available before registering it. You can do this by using an online tool such as or GoDaddy’s domain search tool.

1. Consider your brand and target audience

Think about the image you want to project and the people you want to reach

Before settling on a domain name, ask yourself who your target audience is and what brand you want to create.

Are you creating a website for a corporate business, an online store selling products, or a blog offering advice and information? 

Knowing this will help narrow down your options for selecting the right domain name. 

Additionally, take into account your target audience’s age group, gender, interests and location. 

You may want to choose words that have meaning or relevance to those people so they can easily remember it if they come back later. 

If relevant vocabulary or acronyms exist within their culture or language, that could be used in the domain name as well. 

It is also worth noting that many domains end in “.com” so try to include that if possible.

2. Keep it short and simple: Limit your domain name to around 15 characters, and make sure it’s easy to spell and remember 

When choosing a domain name, it is important to make sure that it is memorable and easy to remember. 

One way to do this is by keeping it short and simple. 

Limiting the length of your domain name to around 15 characters will help ensure that people can easily remember what they need to type into their address bar. 

And using straightforward words and easy spelling will make the most sense when creating a memorable domain name. 

If you have an acronym or abbreviation in mind for your business or website, be sure that people who aren’t familiar with your company can still understand what the letters mean. 

Avoid making up words or getting too creative, as this may lead users to spell your domain incorrectly and end up on the wrong website. 

3. Make it memorable: Choose a name that conveys your brand and will stick in the minds of your customers 

When selecting a domain name for your business, choose one that will stick in the minds of customers. 

A memorable name is essential for customer recognition and can make it much easier for potential customers to find you online. 

A good starting point is to use words or phrases related to your industry or service.

This can help create an immediate association with your brand. 

In fact, shorter names tend to be easier to remember and less likely to be misspelled if shared verbally. 

Adding a unique twist can also be useful; such as using alliteration or incorporating numbers into the name. 

You should also try to avoid using hyphens, since this makes the domain harder to remember, type and share. 

4. Research domain name availability: Check the availability of your desired domain name at various domain name registrars 

The competition to go online is growing every day.

In fact, there are about 33,000 domain name registrations every day on average!

This tells you that it is important to act quickly and secure the domain name you want before someone else does. 

To check the availability of your desired domain name, you can use various domain name registrars such as Truehost, Namecheap, and 

These registrars allow you to search for a domain name and then purchase it if it is available. 

You can also use a domain names search tool like Domainr or to see if the domain name is available.

5. Take advantage of domain hacks: If you have a unique idea or brand, you can use domain hacks to create a unique domain name 

Domain hacks are an innovative way of creating a unique domain name that can be used to draw attention to your business. 

Combining two words into one can create a memorable web address that stands out from the competition. 

For example, if you wanted to start a business related to photography and art, you could combine “photo” and “art” into “”. 

If are opening a pizza place,

Another advantage of using domain hacks is that they are often easier to remember than traditional domains because they typically consist of only one or two words. 

Additionally, domain hacks may help boost your website’s SEO rankings because when users type in keywords related to your business in search engines, it will direct them directly to your website. 

6. Avoid trademarks and copyright infringements: Make sure that your domain name doesn’t violate any trademarks or copyrights 

To help ensure that your domain name doesn’t infringe on any trademarks or copyrights, it is important to do some research before settling on a certain choice. 

Start by researching existing trademarks and copyrights in order to avoid inadvertently using someone else’s brand or property. 

Check out various websites like US Trademark Search and KnowEm to ensure that your desired domain name isn’t already taken or related to another company’s trademarked product or service. 

7. Consider using common extensions: Consider using .com, .net, .org, and other common extensions to increase the domain name’s visibility 

Common extensions like .com, .net and .org can give users a sense of security and reliability when visiting a website. 

However, there are now many other interesting extensions such as .blog and .shop, which may be more suitable for certain types of businesses or organizations. 

For example, having a name ending in “.blog” could convey to visitors that the given website is focused on blogging content. 

Similarly, using “.shop” could indicate an online store that offers goods or services for purchase. 

On the other hand, using non-traditional extensions can help set you apart from your competitors with similar names who have opted for the traditional ones like .com or .net. 

This small detail can make all the difference in terms of memorability and standing out from the rest of the crowd! 

8. Consider using keywords: If you have specific keywords related to your brand, consider using them in your domain name 

The use of keywords is an important element when selecting a memorable domain name. 

Keywords not only help your website stand out from the competition but are also useful for helping potential customers find you online. 

When choosing a domain name, it’s best to focus on relevant words and phrases that accurately describe what your business does. 

This way, it will be easier for search engines like Google to index your website, allowing customers to find you in search results easily. 

Not to mention, using keywords in your domain name can also help increase click-through rates with potential customers. 

Note that there are certain restrictions on what type of keywords you can use in the domain name itself – certain words such as “Google” or “Amazon” cannot be used due to copyright laws and regulations. 

9. Investigate the competition: Research the competition to see what domain names they are using 

When selecting a domain name, review what your competitors are doing. 


Knowing their domain names may help you create a memorable web address for your business or organization. 

Industry players can provide insight into the best domain naming conventions and strategies. 

So, look at the websites of established companies in your field to find out what domains they are using. 

Examine how they’ve combined words and phrases to create appealing, unique names that accurately reflect their brand values. 

This will give you ideas on how to incorporate similar elements when coming up with a memorable domain name. 

Most importantly, it may alert you to potential trademark issues or copyright infringement problems that could arise if you use similar components for your website’s address. 

10. Choose a reliable domain name registrar: Make sure that the domain name registrar you use is reliable and trustworthy 

A reliable domain name registrar will provide excellent customer service and secure hosting services for your domain. 

They should also offer additional features such as email accounts, website builders, and customizable DNS settings. 

Again, they should provide hands-on assistance with things like transferring domains from one provider to another. 

The best way to determine if a registrar is reliable is by reading reviews online or asking for recommendations from other website owners who have used their services before. 

Confirm that any company you select has a good reputation in the web hosting industry and is accredited by ICANN or another similar organization. 

11. Use Domain Name Generators for Clever Ideas 

Domain name generators are useful for finding clever, catchy ideas when selecting a memorable domain name. 

These tools can help brainstorm new options and even check that the domain is available for registration. 

Domain name generators combine words and syllables in various ways to create unique names. 

For example, users can input keywords or phrases related to their business, such as “teen fashion”, into the generator which will then generate a variety of potential domain names like “” or “”. 

How to check the availability of your domain name

As we mentioned, thousands of domains are registered daily!

That means there’s a higher chance your idea is already taken.

To confirm, go to and click on Domains then Domain Search.

How to check the availability of your domain name

Once in, type the domain into the box provided and then click Search.

How to check the availability of your domain name

If it is available, you will get the following message.

How to check the availability of your domain name

And if it is not, you will see the following message.

How to check the availability of your domain name

Now, if your domain is available, go ahead and proceed with the registration. 

Truehost has the cheapest domain prices on earth!

Related: How To Buy A Domain Name: A Step By Step Guide For Beginners

Final Thoughts

Choosing the right domain name is an important decision for any website. 

It can be difficult to decide what name will best represent your business and/or brand, but with the help of these 10 tips, you can narrow down your options and pick a memorable domain name.

When selecting a domain name, always keep the future in mind and make sure the domain you choose is future-proof. 

Consider potential changes to your business or industry so that your domain accurately reflects who you are as a company for years to come. 

Think about how easy it is for people to find and remember your website address – this should be considered when choosing words or phrases for your URL. 

Overall, finding the perfect domain name requires research and careful selection of words that accurately reflect who you are as a company or brand. 

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