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How To Add Amazon Affiliate Link To WordPress

Are you wondering how to add an Amazon affiliate link to your WordPress website? The Amazon Associates program is an excellent side hustle for earning extra money online. You can effectively monetize your content by adding Amazon affiliate links to your WordPress site. As an Amazon Associate, you earn commissions by promoting Amazon products and generating sales through your unique affiliate links.

Incorporating affiliate links into your WordPress site allows you to track their performance and use visual elements to make product promotions more engaging. You can manually add these links using code or through the admin dashboard with a WordPress plugin.

This article will explain how to add Amazon affiliate links to WordPress using three methods. Each method varies in difficulty and offers different advantages, so you can choose the one that best suits your preferences and skill level.

What Is Amazon Affiliate Marketing?

Affiliate marketing is a business strategy where an online retailer, like Amazon, pays a commission for sales generated through referrals from external websites, such as blogs, informational sites, and social media channels.

Amazon’s affiliate program, known as Amazon Associates, is top-rated among website owners for several reasons:

1. Free to Join

There is no cost to become an Amazon Associate.

2. Vast Product Selection

Amazon offers millions of products across nearly every niche.

3. Trust and Security

Customers trust Amazon, which can lead to higher conversion rates.

4. Comprehensive Documentation

The program provides detailed user guides.

5. Useful Tools

Affiliates have access to a helpful dashboard and marketing tools.

Despite these advantages, Amazon has reduced its commission rates over time, with significant cuts following the COVID-19 pandemic, affecting several categories by up to 5%.

Nevertheless, the Amazon Associates program remains popular and can be quite profitable, especially for niches that focus on high-ticket items or popular low-cost items that sell in large volumes. 

An added benefit is that affiliates earn a commission on all purchases made within the cookie period (currently 24 hours), not just the promoted item.

Why You Should Add Amazon Affiliate Links to WordPress

Monetizing your blog or informational site can help cover operational costs and generate profit. Integrating Amazon affiliate links into your WordPress site, including WooCommerce stores, enhances their revenue potential. With Amazon’s extensive product range, you can find suitable products for any niche, making it a versatile option for monetization.

Here are several reasons why you should consider integrating Amazon Affiliate links:

✔Diverse Product Range

Amazon offers millions of products across virtually every category. This means you can find relevant products to recommend regardless of your website’s niche, ensuring that your affiliate links are closely aligned with your content and audience interests.

✔Trusted Brand

Amazon is a well-known and trusted brand worldwide. When you link to Amazon products, your audience is more likely to click on the links and make purchases because they feel confident shopping on Amazon.

✔High Conversion Rates

Due to Amazon’s streamlined shopping experience and extensive product range, the likelihood of visitors purchasing after clicking your affiliate link is higher than other affiliate programs.

✔Cookie Duration

Amazon’s affiliate program offers a 24-hour cookie duration. This means that if a visitor clicks on your link and makes any purchase within 24 hours, you earn a commission on the entire order, not just the product you linked to.

✔Ease of Integration

WordPress offers a variety of plugins and tools that make it easy to insert and manage Amazon affiliate links. Plugins like ThirstyAffiliates, EasyAzon, and Amazon Associates Link Builder can ease the process, saving you time and effort.

✔Supplemental Income

By incorporating Amazon affiliate links, you can create a steady stream of supplemental income. This can help cover hosting fees, domain renewals, and other operational costs of running a website, and potentially even generate a significant profit.

✔Analytics and Reporting

Amazon provides comprehensive reports and analytics, allowing you to track your affiliate performance. This data can help you understand what products are performing well and optimize your strategy accordingly.

✔Scalability

As your website traffic grows, so does your potential for earning. More visitors mean more clicks and more potential sales through your affiliate links.

✔SEO Benefits

By regularly updating your site with new and relevant affiliate links, you can keep your content fresh and engaging, which can positively impact your SEO rankings.

Adding Amazon affiliate links to your WordPress site is a strategic move to monetize your content effectively. By leveraging Amazon’s extensive product catalog and robust affiliate program, you can create a sustainable revenue stream while providing value to your audience.

How to Add Amazon Affiliate Links to WordPress

This guide will walk you through the process of adding Amazon affiliate links to your WordPress site effectively.

Prerequisites

Before getting started, make sure you have the following:

– A WordPress website

– An active Amazon Associates account

– Basic knowledge of WordPress

Method 1: Adding Amazon Affiliate Links to WordPress Manually

If you’re promoting just a few products from Amazon, adding affiliate links manually to your content is manageable. Here’s how you can do it:

However, if you are promoting many items, manual linking and maintaining those links can become very time-consuming. In such cases, you might prefer to use Method 2: Adding Amazon Affiliate Links Using a Plugin.

Step 1: Register as an Amazon Affiliate

If you haven’t already registered for an Amazon Associates account, you can do so here. You’ll need the following information:

– Your website URL

– Your preferred store ID

– Details on how you plan to monetize and market your site (via multiple-choice questions)

– Whether you wish to enter your payment and tax ID information now or later (note that you won’t get paid any commissions until this information is provided)

Accepting the program may take some time (typically one to three days, but not guaranteed), so be patient. In the meantime, I strongly recommend you read the following:

– Associates Program Operating Agreement

– Conditions of Use

– Associates Program Policies

Amazon strictly enforces its rules and regulations, and non-compliance can result in severe penalties, including account closure.

Once accepted as an Amazon Associate, you will have access to your Associate Homepage. This dashboard allows you to search for product links, and manage your affiliate commissions, payouts, and more.

Step 2: Find Amazon Affiliate Product Links

1. Navigate to Product Links

   – Go to the ‘Product Linking’ dropdown menu on your Associates homepage and click ‘Product Links.’

2. Search for Products

   – Use the search box to find the products you wish to promote.

   – If you know ASIN (for products) or ISBN (for books), enter the number directly into the search box. 

   – If you don’t know the ASIN, enter relevant keywords into the search area and click the ‘Go’ button.

3. Generate Affiliate Links

   – Once you find the product you want to promote, click the corresponding ‘Get Link’ button. This will redirect you to a new page where you can select the URL type and modify the appearance.

   – You can choose from three types of link options:

     *Text Only: An anchor link to the product, suitable for blog introductions.

     *Image Only: An image with a link to the product page, ideal for breaking up long-form content.

     *Text and Image: A combination of anchor text and a linking photo.

   – Customize the color of the link and the linked image, decide if the URL opens in a new window, and choose whether to include a border around the product.

4. Get the HTML Code

   – After customizing the link, you can retrieve the HTML code for the product link.

5. Use the Amazon SiteStripe Feature

   – Alternatively, use the Amazon SiteStripe toolbar, which appears at the top of all retail pages, to create an affiliate link quickly from any product page.

   – To enable SiteStripe, go to the SiteStripe page from your Associate’s homepage by clicking ‘Tools,’ ‘SiteStripe,’ and ‘Learn More.’ Enable it under ‘Display Settings.’

Step 3: Insert Amazon Affiliate Product Links into Your WordPress Content

After selecting a product link, navigate to the specific WordPress post or page where you want to add it. Here’s how to add a text or image link, though the process is similar for all link types.

First, insert a custom HTML block in the editor where you want the image or link to appear. Then, paste the code from the Associate’s dashboard into this custom HTML block.

To include a link in a more general way, you can insert it like any other link in WordPress. However, make sure not to hide any Amazon Affiliate links, as this would violate the Amazon Affiliate program’s terms of service.

Method 2: How to add Amazon affiliate links to WordPress using a plugin.

Using an Amazon affiliate links plugin makes it easier to insert URLs on your website. You will not need to manually transfer data from the Amazon Associates dashboard. This can be a great way to save time.

WordPress plugins for Amazon Affiliates vary in functionality and pricing. Since most alternatives are paid, we recommend starting with the freemium option and then upgrading to the premium plan if necessary.

In this tutorial, we’ll use Auto Amazon Links, which is easy to use and free.

This free tool offers a variety of settings that allow you to integrate URLs into your posts and pages automatically.

To get started, install and activate the plugin. 

a screenshot of auto amazon links

Go to Auto Amazon Links → Settings on your WordPress dashboard.

a screenshot of details required when linking Amazon affiliate link to WordPress

Input and save your Amazon Associates ID. 

Go to Auto Amazon Links → Add Units by Category. Select your desired parameters and click “Proceed”:

Here, you may locate affiliate items categorized by category. To store relevant categories for your business, click “Add Category” and select the Amazon category and sub-department. For instance, you may select Apps & Games. 

Navigate to Auto Amazon Links → Manage Units. This page will display the shortcode, which automatically shows affiliate products from your specified categories:

You can insert this shortcode into any relevant post or page. This allows you to promote numerous products at once, saving time on selecting products and inserting links separately.

Best Practices for Affiliate Links

To maximize the effectiveness of your affiliate links, consider the following best practices:

1. Relevance

Ensure the products you promote are relevant to your content and audience. Select products that naturally fit with the themes of your site or social media channels and meet the needs and interests of your audience.

2. Disclosure

Always disclose that you may earn commissions from the links, adhering to legal requirements. Transparency builds trust with your audience and complies with FTC guidelines. Phrases like “As an Amazon Associate, I earn from qualifying purchases” can be helpful.

3. Quality Content

Provide valuable content around the affiliate links. High-quality reviews, tutorials, and comparison posts tend to be more engaging and trustworthy. Demonstrating how the product can solve a problem or improve the user’s life can increase the likelihood of conversions.

4. SEO Optimization

Optimize your posts for search engines to drive organic traffic. Use relevant keywords, create compelling meta descriptions, and ensure your content is structured properly with headings and subheadings. Backlinking and internal linking can also enhance SEO performance.

5. User Experience

Ensure that your website is user-friendly and that affiliate links are not intrusive. A smooth, fast-loading site with easy navigation can improve user engagement and reduce bounce rates.

6. A/B Testing

Experiment with different placements, formats, and types of affiliate links to see what works best. A/B testing can help determine the most effective strategies for your audience.

7. Analytics and Monitoring

Use analytics tools to track the performance of your affiliate links. Understanding which links and strategies drive the most conversions can help refine your approach.

8. Regular Updates

Keep your content and affiliate links up to date. Products and offers change, so ensure that your links remain relevant and lead to active, beneficial products.

9. Email Marketing

Incorporate affiliate links into your email marketing campaigns. Share relevant products with your subscribers, but ensure the emails provide value beyond just promotions.

10. Social Media Integration

Leverage social media to promote your affiliate links. Platforms like Instagram, YouTube, and Pinterest can be effective for visual and video content related to the products you promote.

Conclusion

Adding Amazon affiliate links to your WordPress site can be a simple process if you follow the steps outlined above. Whether you manually insert links or use a specialized plugin, the important thing is to ensure that your affiliate marketing efforts are well-integrated with your content and add value to your audience. This allows you to effectively monetize your site while still providing an excellent user experience.

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