11 SEO Tips for Ranking a Reseller Hosting Business

Are you struggling with ranking a reseller hosting business?

You have all the right tools, including cPanel, WHMCS, DirectAdmin, and white label hosting plans, but your website traffic is low, and potential clients are not finding you.

We have been hearing this problem with freelancers, agencies, and tech entrepreneurs trying to start a reseller hosting business.

Therefore, we have created this guide to teach you exactly how to improve your reseller hosting ranking. You’ll be able to attract more clients for web hosting, email hosting, and domain sales, and convert visitors into paying customers.

By following this guide, you will learn:

• Technical SEO
• Site Structure
• Create Content That Converts
• Build Trust and Authority
• Structured Data Implement Schema
• Backlinks Build Authority
• Local SEO Capture Nearby Clients
• Conversion Optimization Turns Visitors Into Clients
• Monitor and Maintenance
• Outperform Competitors
• Immediate Improvements

Let’s dive in and implement these strategies one step at a time.

Tip 1: Technical SEO Make Google and Clients Happy

Technical SEO ensures that search engines can read, understand, and effectively rank your website, while also enhancing the user experience for visitors. 

Optimizing your website directly impacts your reseller hosting business ranking and helps your reseller hosting grow.

The technical SEO details you need to fix include;

a) Fix Crawl Errors

Crawl errors occur when Google is unable to access certain pages on your website. These errors prevent search engines from indexing your reseller hosting plans, which reduces your ranking.

Steps to fix crawl errors:

1. Open Google Search Console and check the Coverage section.
2. Identify errors labeled 404 or server issues.
3. Use 301 redirects to point missing pages to relevant alternatives.
4. Update internal links pointing to non-existent pages.
5. Re-submit the fixed pages to Google to ensure indexing.

b) Repair Broken Links

Broken links hurt SEO and create a poor user experience for visitors. Fixing them helps both users and Google navigate your website smoothly.

Steps to repair broken links:

1. Use tools like Ahrefs or Screaming Frog to find broken links.
2. Replace broken links with correct URLs.
3. Remove links that no longer lead to valuable content.
4. Redirect pages that have moved to a new location.

c) Optimize Core Web Vitals

Core Web Vitals measure page speed, visual stability, and responsiveness. Fast, stable websites improve rankings and visitor retention, which enhances your reseller hosting ranking.

Steps to optimize Core Web Vitals:

1. Test your pages with Google PageSpeed Insights.
2. Compress images and enable lazy loading.
3. Minify CSS, JavaScript, and HTML files.
4. Use a CDN to reduce load times for all visitors.

d) Improve Time to First Byte (TTFB)

TTFB measures how quickly your server responds to requests. Faster servers enhance your ranking for reseller hosting and improve the visitor experience.

Steps to improve TTFB:

1. Use LiteSpeed or NVMe SSD hosting for faster response times.
2. Optimize server settings in cPanel or WHM.
3. Remove unnecessary scripts and plugins to reduce server load.

e) Use HTTPS Everywhere

HTTPS builds trust and improves SEO. Google prefers secure websites when ranking content.

Steps to implement HTTPS:

1. Install a free SSL certificate via cPanel.
2. Redirect all HTTP traffic to HTTPS.
3. Update internal links to use HTTPS.

f) Clean URL Structure

Short, descriptive URLs make your website easier to navigate and improve SEO for reseller hosting.

Steps to clean URL structure:

1. Use URLs like example.com/reseller-hosting-plans.
2. Remove unnecessary symbols, query strings, or numbers.
3. Ensure that URLs align with the page content and include relevant keywords to enhance search engine optimization (SEO).

Tip 2: Site Structure Make Your Website Easy to Navigate

A clear website structure helps visitors find information quickly, increasing the likelihood they’ll purchase your reseller hosting plans.

1.1 Create Clear Product Pages

Each hosting plan should have a dedicated page with all relevant details.

Steps to create product pages:

1. Include storage, bandwidth, CPU cores, RAM, monthly price, number of accounts, uptime guarantee, support level, white-label capability, control panel type, free migrations, and security features.
2. Add a brief description explaining the benefits.
3. Include a strong call to action to purchase or inquire.

1.2 Add Comparison Pages

Comparison pages help visitors see differences between hosting plans and boost your reseller hosting ranking.

Steps to create comparison pages:

1. Compare reseller hosting, shared hosting, and VPS hosting.
2. Use tables to display features, storage, bandwidth, and pricing.
3. Highlight which plan is best for different client needs.

1.3 Add Pricing Pages

Pricing pages make costs transparent and improve conversions.

Steps to create pricing pages:

1. Show monthly and yearly prices clearly.
2. Include promotions or discounts.
3. Add a clear call to action on each plan option.

1.4 Add FAQ Sections

FAQs answer client questions and improve SEO.

Steps to create FAQ sections:

1. Answer questions about reseller hosting plans, email hosting, domain registration, and hosting control panels.
2. Use short, direct answers that are easy for anyone to follow.
3. Update FAQs regularly to reflect new features and changes.

1.5 Implement Breadcrumb Navigation

Breadcrumbs help users and search engines navigate your site.

Steps to implement breadcrumbs:

1. Add clickable breadcrumb navigation to show page location.
2. Include schema markup for breadcrumbs.
3. Test breadcrumbs to ensure proper indexing.

Tip 3: Create Content That Converts

High-quality content attracts visitors and converts them into clients, directly improving the ranking of your reseller hosting business.

a. Target Reseller Hosting Keywords

Use relevant keywords that clients search for.

Steps to target keywords:

1. Include terms like reseller hosting plans, white label reseller hosting, best reseller hosting, and cPanel reseller hosting in titles, headings, and body text.
2. Use variations naturally in guides, tutorials, and blog posts.

b. Create Setup Guides

Step-by-step guides help clients use your hosting services effectively.

Steps to create setup guides:

1. Write tutorials for WHMCS, cPanel, DirectAdmin, and Plesk.
2. Include screenshots, instructions, and tips for setting up automation.
3. Update guides when software versions change.

c. Publish Migration Guides

Guides showing how to migrate from other hosts help attract clients switching providers.

Steps to publish migration guides:

1. Include step-by-step instructions with screenshots.
2. Show how to migrate websites, emails, and databases.
3. Highlight how your reseller hosting plans simplify the process.

d. Publish Troubleshooting Guides

Guides that solve everyday problems build trust and improve SEO.

Steps to publish troubleshooting guides:

1. Solve issues like email setup errors, DNS configuration problems, and slow websites.
2. Include screenshots or videos for clarity.
3. Update content regularly for software updates.

e. Update Old Content

Refresh old content to keep your site relevant and ranking high for reseller hosting.

Steps to update content:

1. Review older guides and tutorials.
2. Update screenshots, instructions, and links.
3. Republish to maintain rankings.

Tip 4: Build Trust and Authority

Trust is a critical factor for clients deciding to purchase reseller hosting plans. 

Building authority helps a reseller hosting business rank higher in search engines.

01. Add Expert Author Bios

Author bios demonstrate expertise and instill confidence in your guides and tutorials.

Steps to add author bios:

1. Include the author’s name, role, and experience in hosting or web development.
2. Add a professional photo to make the bio more credible.
3. Link to other contributions or profiles to verify expertise.

02. Show Uptime SLA

Uptime guarantees demonstrate your reliability and positively impact your reseller hosting ranking by signaling quality to Google.

Steps to display uptime SLA:

1. Clearly state uptime guarantees, such as 99.9 percent.
2. Include past uptime statistics or monitoring data.
3. Display the SLA on product pages and the homepage.

03. Display Real Reviews

Client reviews increase trust and help improve your ranking for reseller hosting business.

Steps to display reviews:

1. Collect reviews from clients using your hosting and domain services.
2. Include the client’s name, website, and the service used.
3. Show reviews prominently on relevant pages to influence decision-making.

04. Add Contact Information

Clear contact information ensures potential clients feel supported.

Steps to add contact information:

1. Include email, phone number, and live chat options.
2. Place contact information on every page or in the footer.
3. Respond promptly and professionally to inquiries.

05. Publish Case Studies

Case studies demonstrate real success stories.

Steps to create case studies:

1. Select clients who successfully used your reseller hosting plans.
2. Include measurable results, such as uptime improvements, faster website loading times, or revenue growth.
3. Use clear before-and-after examples with screenshots or statistics.

Tip 5: Structured Data Implement Schema

Structured data helps Google understand your content.

Add Product Schema

Product schema highlights hosting plans in search results.

Steps to add product schema:

1. Include plan details: storage, bandwidth, price, number of accounts, and control panel type.
2. Use JSON-LD format or schema markup tools.
3. Test using Google Rich Results Test.

Add FAQ Schema

The FAQ schema increases click-through rates from search results.

Steps to add FAQ schema:

1. Include common questions about hosting plans, email, and domains.
2. Format questions and answers with structured data.
3. Test using Google Rich Results Test.

Add How-To Schema

Highlight tutorials or setup guides using the How-To schema.

Steps to add How-To schema:

• Mark step-by-step guides, such as WHMCS setup or migration guides.
• Include images or videos for each step.
• Test schema to confirm validity.

Add Pricing Schema

A pricing schema helps you display prices directly in search results.

Steps to add pricing schema:

1. Include monthly and yearly prices for Silver, Gold, and Platinum plans.
2. Highlight promotions or discounts.
3. Validate schema with Google Rich Results Test.

Add Breadcrumb Schema

The breadcrumb schema clarifies the website hierarchy for Google.

Steps to add breadcrumb schema:

1. Add breadcrumbs to each page showing the path from the homepage.
2. Mark up using JSON-LD schema.
3. Test using Google tools for proper indexing.

Tip 6: Backlinks Build Authority

Backlinks indicate to Google that your website is trustworthy, which helps with ranking for reseller hosting.

a. Guest Posting

Write articles for other websites to earn backlinks.

Steps to guest post:

1. Identify websites in hosting, tech, or business niches.
2. Pitch articles about starting a reseller hosting business or WHMCS automation setup.
3. Include a link back to your website in the content or author bio.

b. Partner Backlinks

Collaborate with agencies, freelancers, or influencers to gain backlinks.

Steps to get partner backlinks:

1. Find partners who work with clients needing hosting services.
2. Offer collaboration, such as co-created guides or resources.
3. Ask partners to link naturally to your site.

c. Directory Listings

Listing your business in directories improves SEO.

Steps to submit to directories:

1. List your company in hosting or software directories.
2. Include website URL, plans, and contact information.
3. Keep listings updated for accuracy.

d. Create Linkable Assets

Publishing reports, tests, or benchmarks attracts natural backlinks.

Steps to create linkable assets:

1. Share uptime benchmarks, performance tests, or comparisons.
2. Promote resources on social media, forums, and with partners.
3. Encourage other websites to reference your content.

Tip 7: Local SEO Capture Nearby Clients

Local SEO increases your chances of being discovered by local clients.

a) Google Business Profile

A Google Business Profile enhances visibility in local search results.

Steps to set up a profile:

1. Claim and verify your business on Google.
2. Add name, address, phone number, and website.
3. Include photos of your office, team, or branding.

b) Local Landing Pages

Pages targeting specific regions improve reseller hosting ranking locally.

Steps to create local pages:

1. Use keywords such as “reseller hosting in Phoenix” or “USA web hosting.”
2. Include local testimonials and contact info.
3. Link to relevant services or plans.

c) Consistent Name, Address, Phone (NAP)

Consistency ensures clients can reach you and boosts SEO.

Steps to maintain NAP:

1. Ensure that your business name, address, and phone number are consistent across your website, directories, and Google Profile.
2. Update immediately if anything changes.

Tip 8: Conversion Optimization Turns Visitors Into Clients

Conversion optimization turns traffic into paying clients.

A. Strong Calls to Action

Clear CTAs guide visitors to purchase or inquire.

Steps to add strong CTAs:

1. Use phrases like “Start Your Reseller Hosting Business Today.”
2. Place CTAs on the homepage, product pages, and guides.
3. Test different button colors, placements, and text.

B. Trust Badges

Trust badges reassure clients about security and uptime.

Steps to display trust badges:

1. Show SSL certificates, uptime guarantees, and secure payment logos.
2. Place near purchase buttons or forms.

C. Live Chat Support

Live chat enhances response times and improves client satisfaction.

Steps to add live chat:

1. Implement live chat software on your website.
2. Offer chatbot support for off-hours.
3. Train staff to answer hosting questions quickly.

D. Clear Plan Comparisons

Side-by-side plan comparisons help clients decide.

Steps to create comparisons:

1. Show Silver, Gold, and Platinum reseller hosting plans, including storage, bandwidth, accounts, private nameservers, and pricing.
2. Highlight differences visually for faster decision-making.

Tip 9: Monitor and Maintenance to Keep Your Site Healthy

Regular monitoring helps maintain a high ranking for your reseller hosting business.

1.1 Track Keywords

Keyword tracking reveals how well your site performs in search engine rankings.

Steps to track keywords:

1. Use tools such as Ahrefs, SEMrush, or Google Search Console.
2. Monitor the content weekly and adjust it as needed.

1.2 Check Core Web Vitals

Ensure fast, stable website performance.

Steps to check vitals:

1. Review scores monthly using Google PageSpeed Insights.
2. Optimize images, scripts, and caching as needed.

1.3 Audit Backlinks

Backlinks lose value or become harmful over time.

Steps to audit backlinks:

1. Identify broken or spammy links using SEO tools.
2. Disavow harmful links and replace them with high-quality backlinks.

1.4 Fix Search Console Errors

Correct indexing errors to improve ranking.

Steps to fix search console errors:

1. Review coverage and indexing errors.
2. Fix broken pages, redirects, or sitemap issues.
3. Re-submit pages for indexing.

1.5 Refresh Content

Updated content improves rankings and conversions.

Steps to refresh content:

1. Review guides and tutorials for outdated instructions.
2. Update screenshots, links, and steps.
3. Republish for better search visibility.

Tip 10: Outperform Competitors

Studying competitors helps identify opportunities to improve your reseller ranking.

1) Analyze Top Competitors

Know what works in your niche.

Steps to analyze competitors:

1. Identify top competitors offering reseller hosting plans.
2. Study their content, structure, and keywords to gain a deeper understanding of their approach.
3. Note strengths and weaknesses.

2) Find Content Gaps

Create content that competitors lack.

Steps to find gaps:

1. Identify missing tutorials, guides, or comparisons.
2. Write detailed content that fills these gaps.

3) Match Winning Structures

Use proven layout strategies.

Steps to match structures:

1. Copy successful table formats, headings, and lists.
2. Improve speed, readability, and mobile performance beyond competitors.

Tip 11: Immediate Improvements

These small changes quickly improve the hosting business ranking.

A) Add FAQ Schema

Implement the FAQ schema for rich results.

Steps to add FAQ schema:

1. Select 5–10 common questions about hosting plans.
2. Mark up using JSON-LD schema.

B) Publish One New Guide

Adding content boosts rankings.

Steps to publish a guide:

1. Choose topics like WHMCS automation setup or migration guides.
2. Include detailed steps and screenshots.

C) Fix Broken Links

Broken and bad links reduce trust and negatively affect SEO.

Steps to fix broken links:

1. Scan with tools like Ahrefs or Screaming Frog.
2. Replace or remove broken links.

D) Improve Page Speed

Faster websites rank higher and retain visitors.

Steps to improve speed:

1. Compress images, enable caching, and use a CDN.
2. Use LiteSpeed or NVMe SSD hosting.

E) Ask Partners for Backlinks

Collaborate with agencies, freelancers, or influencers.

Steps to get backlinks:

1. Reach out to partners and propose co-created content.
2. Ask for natural links in their guides, blogs, or portfolios.

Are you looking forward to starting your own hosting business? 

Start Your Reseller Hosting Business Today

Choose Silver, Gold, or Platinum reseller hosting plans with:

• 50 to 150GB storage
• Up to 200 cPanel accounts
• NVMe and SSD speed
• Private nameservers
• Free WHMCS automation
• Daily backups and free SSL

Your brand, your pricing, your profits..

Ranking a Reseller Hosting Business FAQs