Local business owners in Phoenix know that marketing is essential.
Still, many struggle to grow because they run out of ideas or lose consistency.
The truth is, effective local marketing is not about large budgets or complex campaigns.
It is about using simple, proven methods that reach real customers across the Valley.
Phoenix is full of energy from Camelback Road to neighborhoods like Arcadia, Gilbert, and Peoria.
Yet, standing out is difficult. Arizona has more than 592,000 small businesses, making up 99.4% of all businesses in the state.
The competition is strong.
At the same time, 46% of all Google searches are local.
People in Phoenix are already looking for what you offer, from plumbers in Tempe to boutiques in Scottsdale.
You just need the right strategy to reach them.
This guide shares 13 practical marketing ideas that work for local businesses in Phoenix right now.
Here’s what you’ll learn:
- How to use Google and Facebook ads for specific Phoenix zip codes.
- How to get more reviews and repeat visits.
- How to try new methods like voice search and local giveaways.
Let’s get started.
1) Run Google Ads
When someone searches “best tacos near me” during their Mesa commute, Google Ads helps your business show up first.
Start with simple steps. Go to your Google Ads dashboard and pick keywords like “Phoenix auto repair” or “local business marketing Phoenix services.”
Set a small budget of around $20 per day to test results. Begin with search campaigns because they reach people who are already ready to buy.
Here’s why it works: 65% of people who click paid search ads take action, such as calling or visiting a store.
For example, a bakery in Ahwatukee used “fresh pastries Phoenix delivery” as a keyword and saw calls go up by 40% in just one month.
Quick setup steps:
- Claim your free Google Business Profile to improve your ad’s performance.
- Write headlines that address a problem: “Fast Phoenix Plumbing Repairs No Mess Left Behind.”
- Use a call-forwarding number to track every call.
Be smart with timing. Phoenix residents often browse in the evenings, so schedule your ads for those hours.
Check weekly which ads perform best and pause the ones that don’t.
Make sure your ad links to a landing page made for that campaign.
With a $500 monthly budget, you could see around 20 qualified leads, especially if you keep the cost per click under $15.
2) Use Radius Location Targeting in Google Ads
Don’t waste money showing your ads to people far away. Google’s radius targeting feature helps you focus on your nearby audience.
In your ad settings, click “Locations” and drop a pin on your store. For example, if you own a Glendale salon, set a 5-mile radius.
You can also target specific groups, such as parents aged 30–50 if your service fits families.
This works perfectly in Phoenix’s wide area. Instead of targeting all of Arizona, focus on busy spots like South Mountain, Tempe, or Paradise Valley.
A local gym tried this and cut wasted ad spend by 30%, gaining 15 new members each week.
Tips for success:
- Use a smaller radius (3 miles) for walk-ins, and up to 10 miles for delivery services.
- Exclude your competitors’ areas to avoid overlap.
- Run ads during busy hours, such as lunchtime or after work.
Review your location report weekly. If you get the best results from Scottsdale, focus more there. For help setting this up, check out our local SEO service.
Read also: How to Rank Your Business with Local SEO in Phoenix AZ (Guide)
3) Run Local Facebook Ads
Facebook lets you reach locals in a friendly, personal way.
Go to Meta Ads Manager, choose your audience, and select the Phoenix metro area.
Add interests that match your business, for example, “hiking Camelback” if you sell outdoor gear.
Start with just $10 a day. Use videos or carousels showing your real shop or team.
A Chandler boutique did this by targeting “Phoenix moms” during spring training season. Their leads grew by 25% thanks to local sharing.
Simple tips:
- Use real customer photos, not stock images.
- Add lead forms so users can send details without leaving Facebook.
- Test different ads, one with “free consultation,” another with “10% off.”
Engage with polls like “What’s your favorite Phoenix happy hour?” to spark conversation. Use a Facebook Pixel to track who interacts.
4) Show Distance in Mobile Ads
People in Phoenix are always on the go. Add distance details to your mobile ads to attract them faster.
Facebook and Instagram allow dynamic location features that show “2 miles away” or “5 minutes from your door.”
A food truck in Roosevelt Row used this and increased lunchtime orders by 18%.
How to do it:
- Connect your business profile for accurate location pins.
- Write warm lines like “Grab lunch just 1 mile from home.”
- Focus on mobile ads, 80% of local searches happen on phones.
5) Build a Landing Page for Every Campaign
An ad catches attention, but a landing page closes the deal.
Use tools like WordPress to make one page for each ad campaign.
For example, for “Phoenix HVAC repair,” create a page showing facts about Valley heat, reviews from local customers, and a “Call Now” button.
A dentist in Avondale created a landing page titled “Monsoon-Proof Smiles” and received 30 new bookings each month.
Page checklist:
- Add a large photo of your shop or staff.
- Use short bullet points explaining your key benefits.
- Include a mobile-friendly contact form.
Make sure your page loads in under three seconds. Search engines favor fast pages.
6) Use Remarketing to Get More Reviews
If someone visits your website and leaves, remind them to come back.
With remarketing ads on Google or Facebook, you can reach people who visited your site recently.
Use friendly messages like “Enjoyed your visit? We’d love your feedback!”
A Scottsdale spa used this method and doubled its Google reviews, which increased trust and visibility.
Simple steps:
- Day 1: Send a friendly reminder to leave a review.
- Add a one-click link to your Google page.
- Offer a thank-you discount for their next visit.
About 70% of customers who get follow-up reminders return or leave a review.
7) Use LinkedIn for Local Networking
Phoenix professionals use LinkedIn actively, especially in tech and real estate.
Create a strong profile with a headline like “Phoenix Realtor Helping Families Find Their Dream Homes.”
Post updates about market trends or small business tips every week.
A Tempe consultant shared job market insights and got three new clients in a month.
Tips:
- Join groups like “Phoenix Business Owners.”
- Send personal connection messages like “I saw your post on local trends.”
- Use sponsored posts targeting “Phoenix executives” for as little as $50.
Aim to build around 50 quality connections per month.
8) Write Ads in Third Person
Ads that focus on your customer perform better than those that talk about you.
Instead of “We fix roofs,” try “Phoenix homeowners trust these storm-proof roofing solutions.”
When written this way, clicks can increase by up to 25%. A florist in Gilbert used “Valley brides love these bouquets” and saw orders rise.
Writing tips:
- Start with a scene: “Stuck in Phoenix traffic? A quick oil change awaits.”
- End with: “See why locals choose us.”
- Keep ad text short, under 90 characters.
9) Use Call Extensions in Google Ads
Google now allows call extensions that let mobile users tap to call directly from the ad.
In your ad settings, click “Extensions” and choose “Phone.” Add your number and business hours.
A Mesa auto repair shop added this and increased calls by 30%.
Best practices:
- Track call duration, calls longer than 60 seconds often mean quality leads.
- Use clear headlines: “Call for Instant Phoenix Quotes.”
- Run during high-traffic hours, like morning commutes.
10) Show Real Photos of Your Store
People trust what they can see. Use photos of your real storefront instead of stock images.
Upload your photos to Google Display or Facebook Ads.
For example, a café in Paradise Valley replaced generic images with their real shop, and traffic increased by 22%.
Quick guide:
- Take natural photos, ideally during golden hour for soft lighting.
- Test store photos versus product images.
- Adjust size, square for social feeds, landscape for banners.
Update images seasonally, like showing shade covers during the monsoon months.
11) Encourage More Reviews
Reviews are the new word-of-mouth. 88% of consumers trust online reviews as much as personal recommendations.
After each service, send a quick text or email: “Would you share your experience? It helps other Phoenix neighbors find us.”
A vet clinic in Fountain Hills did this and reached a 4.8-star rating, leading to more new clients.
Tips:
- Ask customers to review you on Google, Yelp, and Facebook.
- Always reply to reviews: “Thank you, Maria! See you soon.”
- Set a goal of five new reviews per week.
12) Optimize for Voice Search
Voice search is now common. Around 50% of all searches are voice-based, and many are local.
Optimize your website to answer natural questions like, “What’s the best barber near me in Phoenix?” or “How far is your restaurant from Sky Harbor Airport?”
Add FAQs to your website using schema markup to help Google read them clearly.
A Litchfield Park restaurant optimized for “affordable family dining in Phoenix” and saw voice search traffic grow by 35%.
Tips:
- Use conversational phrases like “open late” or “near Downtown Phoenix.”
- Target long-tail keywords.
- Keep your website fast on mobile.
13) Run a Local Contest or Giveaway
Giveaways attract attention and new contacts.
For example, a downtown sports bar hosted a “Win Phoenix Suns Tickets” contest on Instagram.
To enter, people submitted their email. They gained 200 entries and turned 15% into paying customers.
Steps to launch:
- Write clear rules: no purchase needed, Arizona residents only.
- Choose a local prize, like a $50 AJ’s Fine Foods gift card.
- Promote it on social media and email.
Turn Google Searches into Walk-In Customers
Stop losing clients to your competitors. Rank higher on Google Maps and attract ready-to-buy local customers with our proven Local SEO system.
Conclusion
You’ve just learned 13 real ways to grow your Phoenix business.
From Google Ads and Facebook targeting to voice search and giveaways, each idea can help you attract more customers.
Start with one or two strategies maybe remarketing for reviews or a giveaway to build awareness.
Over time, combine several. They work best together: ads bring visitors, reviews build trust, and contests collect emails.
Phoenix’s economy keeps growing, and so can your business. These aren’t theories they’re tested strategies made for local success.
If you want expert help, Truehost offers complete local SEO services. We handle Google listings, reviews, and ad setup for small businesses like yours.
FAQ
1. How much does local business marketing in Phoenix cost?
It starts at about $200 per month for basics like Google Ads and can go up to $1,000 for full campaigns. One or two leads can often cover the cost.
2. How long before I see results?
Paid ads and giveaways show results in a few weeks. Reviews and SEO can take a few months to build up. Track progress weekly.
3. Why choose Truehost?
We specialize in helping Phoenix-area businesses. From setup to tracking, our team manages everything so you can focus on running your business.
4. Which industries benefit most?
Local retail, restaurants, service providers, and professionals. Whether you’re a plumber in Peoria or a designer in Tempe, local marketing works for you.
5. Should I focus on mobile or desktop?
Always focus on mobile. Around 70% of local searches come from phones, so make sure your site and ads work perfectly on mobile devices.
