A .mx domain is the country code top-level domain (ccTLD) for Mexico, managed by NIC México.
It is the digital identity for individuals, businesses, and organizations that want to be recognized as Mexican or serve audiences in Mexico.
It was introduced in 1989 and has become the go-to domain for Mexican websites, e-commerce, and institutions.
Unlike global domains, .mx directly connects you to one of the most vibrant and growing digital markets in Latin America.
With .mx, you signal trust, relevance, and local presence. Customers in Mexico know instantly that you are local and accessible, while international businesses use .mx to establish credibility within the country.
Levels of MX Domains
There are two common levels:
- Second-level domains such as example.mx
- Third-level domains such as
example.com.mx,example.org.mx, andexample.net.mx
Both are widely used, though many businesses prefer .com.mx for commercial purposes and .mx for shorter, more modern branding.
Pricing overview
At Truehost, registering a .mx domain is simple and affordable.
| Extension | New Price | Transfer | Renewal |
|---|---|---|---|
| .mx | $25.00 | $43.00 | $48.60 |
Why register a .mx domain
- Local trust: Mexican users are more likely to trust a .mx site over a global extension.
- Search visibility: .mx domains rank better in Google Mexico and other local search engines.
- Availability: Shorter, brandable names are more likely to still be open in .mx compared to .com.
- Versatility: Businesses, bloggers, NGOs, and e-commerce platforms all use .mx to connect with audiences.
- Identity: Show that your business is proudly Mexican or serves the Mexican market.
Who should register
a) Mexican businesses
For local companies, .mx establishes clear identity and trust. Customers know they are dealing with a domestic business.
b) E-commerce and startups
Mexico’s online retail market is growing rapidly. Using .mx signals you are local and makes checkout processes feel safer.
c) International companies
Foreign brands entering Mexico can use .mx domains to localize their online presence and appear relevant to Mexican consumers.
d) Organizations and NGOs
Community groups, charities, and institutions gain credibility when they use .org.mx.
Individuals
Freelancers, influencers, and professionals can brand themselves with .mx to highlight Mexican identity.
Choosing between .mx and .com.mx
Both .mx and .com.mx are valid. The choice depends on your goals.
| Domain | Best for | Example |
|---|---|---|
.mx | Short, modern, brandable websites | brand.mx |
.com.mx | Traditional commercial sites | business.com.mx |
Many companies register both to protect their brand.
SEO advantages of .mx
Google treats .mx as geo-targeted for Mexico. This means when users search from Mexico, .mx domains are given priority.
Combined with local hosting and Spanish-language content, this creates a strong SEO advantage.
- Local keyword relevance: Mexican customers often add “México” in searches. A .mx extension strengthens this relevance.
- Higher CTR in SERPs: People trust local domains and click them more often.
- Easier branding: Shorter names help with memorability and repeat visits.
Security and compliance
.mx domains support all modern security practices, including:
- DNSSEC
- TLS/SSL encryption
- SPF, DKIM, and DMARC for secure email
There are no Nexus restrictions as in .us, making registration simpler. However, you must still comply with Mexican law and content regulations.
Best use cases
- Retail e-commerce: zapatos.mx, tienda.com.mx
- Tourism and hospitality: visitmexico.mx, hotelplaya.com.mx
- Local services: abogados.mx, dentista.com.mx
- Personal branding: juanperez.mx
- Nonprofits: fundacion.org.mx
.MX Domains FAQs
Who can register a .mx domain?
Anyone, Mexican or foreign, can register .mx domains. There are no residency requirements, making it accessible worldwide.
Is .mx better than .com.mx?
Both are strong. .mx is shorter and often seen as modern. .com.mx is traditional and widely recognized for commercial use. Many businesses register both.
Do .mx domains rank in Google?
Yes. Google treats .mx as highly relevant for Mexico. It helps with SEO when combined with Spanish-language content and Mexican hosting.
Are there restrictions?
No Nexus restrictions exist. However, you cannot register offensive or illegal names, and some reserved terms (like government-related) are not available.
Can I buy .mx if I’m outside Mexico?
Yes. Registration is open internationally. Many global companies secure .mx domains to serve the Mexican market.
What happens if I don’t renew?
Your domain enters a grace period, then a redemption phase. After that, it becomes available to others. Timely renewal is essential.
What you get with Truehost
- Fast domain search and registration
- Transparent pricing and renewals
- DNS management and security tools
- 24/7 support in English and Spanish
- Hosting, VPS, and email bundles for seamless setup
How to get started
- Search for your desired .mx domain on Truehost.
- Register it instantly with your details.
- Enable DNSSEC and SSL for security.
- Connect it with your hosting or website builder.
- Publish a homepage with local information, contact details, and Spanish-language content.
- Submit it to Google Search Console and start optimizing for Mexico.
Conclusion
A .mx domain is the best way to show that you belong to Mexico’s fast-growing digital economy. It builds trust with local audiences, improves search results, and keeps your brand competitive in one of Latin America’s largest markets.
